The purchase of this textbook also grants access to the Premium Content site for six months. It includes the following materials: Online chapters: To limit the size and cost of the book, four chapters of the book are provided in PDF format.
This includes three chapters on computer and one on legal and ethical issues. Online appendices: There are numerous interesting topics that support material found in the text but whose inclusion is not warranted in the printed text. A total of 20 online appendices cover these topics for the interested student.
Homework problems and solutions: To aid the student in understanding the material, a separate set of homework problems with solutions are available. Key papers: A number of papers from the professional literature, many hard to find, are provided for further reading.
Supporting documents: A variety of other useful documents are referenced in the text and provided online. Sage code: The Sage code from the examples in Appendix B is useful in case the student wants to play around with the examples.
The text is accompanied by the following supplementary material to aid instruction: Solutions manual: Solutions to all end-of-chapter Review Questions and Problems.
Projects manual: Suggested project assignments for all of the project categories listed below. PowerPoint slides: A set of slides covering all chapters, suitable for use in lecturing. PDF files: Reproductions of all figures and tables from the book. Test bank: A chapter-by-chapter set of questions with a separate file of answers.
Sample syllabuses: The text contains more material than can be conveniently covered in one semester. Accordingly, instructors are provided with several sample syllabuses that guide the use of the text within limited time.
These samples are based on real-world experience by professors with the fifth edition. New to This Edition. Cryptography and Network Security offers the following features to facilitate learning: Throughout the book, refinements and revisions improve pedagogy and user-friendliness, in addition to substantive changes. Table of Contents 1. Computer and Network Security Concepts 2. Introduction to Number Theory 3. Classical Encryption Techniques 4. Block Ciphers and the Data Encryption Standard 5.
Finite Fields 6. Advanced Encryption Standard 7. Block Cipher Operation 8. Random Bit Generation and Stream Ciphers 9. Other Public-Key Cryptosystems Mrs Caroline jane Lowish.
Unfortunately the related marketing project was postponed. Ms Alison Devine. Clinical Education, Edge Hill University. Dr Stephen Castle. A useful overview. Mrs Jane Wood. Dr Joseph Vella. Corporate communication, University of Malta. Mrs Lisa Rees. Load more. For instructors Please select a format: Digital Print Copy. Alternative formats. Digital Marketing provides the most comprehensive guide to all aspects of using the Internet, digital media and marketing technology to achieve the goals of integrated multichannel marketing.
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Preface About the authors Acknowledgements Part 1 Digital marketing fundamentals 1 Introducing digital marketing 2 Online marketplace analysis: micro-environment 3 The digital macro-environment Part 2 Digital marketing strategy development 4 Digital marketing strategy 5 Digital media and the marketing mix 6 Relationship marketing using digital platforms Part 3 Digital marketing: implementation and practice 7 Delivering the digital customer experience 8 Campaign planning for digital media 9 Marketing communications using digital media channels 10 Evaluation and improvement of digital channel performance Glossary Index.
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Marketing in a changing world: creating customer value and satisfaction -- Strategic planning and the marketing process -- The marketing environment -- Developing marketing opportunities and strategies. Marketing research and information systems -- Consumer markets and consumer buyer behavior -- Business markets and business buyer behavior -- Market segmentation, targeting, and positioning for competitive advantage -- Developing the marketing mix. Product and services strategy -- New-product development and product life-cycle strategies --Pricing products: pricing considerations and approaches -- Pricing products: pricing strategies -- Distribution channels and logistics management -- Retailing and wholesaling -- Integrated marketing communications strategy -- Advertising, sales promotion, and public relations -- Personal selling and sales management -- Direct and online marketing: the new marketing model -- Managing marketing.
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